If you’ve strolled through Lake Nona Town Center, near the new Marriott, you’ll have no doubt seen the towering white building standing above everything else. This tower is The Beacon.
The Beacon is a six-story installation designed by celebrated Florida-based public artist JEFRË, and brought to life with video concepts and designs by Michael Counts, a New York-based installation designer and immersive theatre director in partnership with the 3-Legged Dog (3LD) Art and Technology Center. The art installation will be a focal point of the first phase of Lake Nona Town Center.
Next to the Beacon, you will find another artwork called Code Wall, also designed by JEFRË. It’s a 264-foot-long wall surrounding the Lake Nona Town Center parking structure. This layer is perforated with binary code and adorned with dichroic glass panels that reflect sunlight, and choreographed LED lights. The binary code is illuminated by dynamic lighting design by Michael Counts and Ryan O’Gara. When translated, the code spells out the various missions and goals of the Lake Nona community, for example: inspire, participate and connect.